The Business Case for Social Media – 5 Reasons Why You Better Get On Board Now!
It’s a revolution, it’s a tsunami, and it’s a big ol’ train rolling down the B-line all in one and you better get on board or it will steam right on over you. Yup – I’m talking Social Media and it is changing the very way we conduct – or more importantly – how we grow our businesses. It was only a matter of time really. We saw it coming and admit it, you did too. All the signs have been there and we have really just been ignoring them, largely because we don’t understand them. And now it can’t be denied that Facebook, Twitter and LinkedIn are poised to revolutionize the way we market our products and services, how we approach our branding strategies, and how we track customer satisfaction. So here’s 5 great reasons to get started now!
#1 – Traditional media is on the outs
Newspapers are dying, publishing is being done via e-book, and Yellow Pages – when’s the last time you opened a Yellow Pages? Fact is, consumers of your products already know what they are buying long before they pick up the phone to call you. Also fact: Facebook has almost doubled in subscribership in a year (500 million users and counting) and it is no longer just about pictures of Christmas morning or Grandma’s 85th birthday party. Savvy businesses see this as the newest happy hunting ground.
#2 – Google is playing catch-up in the Internet search-stakes
Yes, you read that correctly. Google is playing catch-up to Facebook. Need proof? Look at the latest Google initiative called +1. It is a direct rip-off of the Like button on Facebook. The Like button has become uber-popular. So popular in fact that many buyers use it to help them find products that have been stamped for approval by fellow consumers – particularly friends. If Google sees the Like button as a threat, you can bet there is a compelling reason why. Need more proof? Late last year Bing partnered with Facebook to give internet searchers the option to compile search results based on the Like button. Mark Zuckerberg suggested that other search engines will likely follow suit but Bing was the first to put their money where their mouth is and he Liked the fact (pun fully intended) that Bing was willing to take a risk.
#3 – Buyers are more educated than ever
I alluded to this in my first reason. Old school marketing doesn’t work anymore. Customers don’t want to hear you grouse on about how great you are. They want information, education and real content. They read blogs, whitepapers, and they ask friends. And what’s the easiest way to ask all your friends about a product or service you are interested in simultaneously? Facebook. So the question is: are you providing answers to their questions or is someone else (hint: your competition)?
#4 – It’s cost effective
Getting your company engaged in Social Media marketing is far less expensive than traditional media. You don’t need lots of money. You don’t need lots of equipment. You don’t need an army of computer technicians to get you set up. You can get involved in blogging and social media for almost nothing. And if you have zero experience in blogging, you can outsource it to any number of out-of-work journalists (thanks to the disappearing newspaper market). In fact, ghost writing in the blogosphere is one of the hottest trends in outsourced marketing today.
Imagine if you got in on TV before it became popular. Or radio advertising. Or direct mail. This is the ground floor of one of the biggest trends we have seen in marketing in a long, long time and it is only going to get bigger. If you get in on this now, you will be light years ahead of your competition, assuming of course that they haven’t already beat you to the punch.
Being successful in business is about staying one step ahead of the competition. Going where you will find customers who are ready to buy your products and services doesn’t require a rocket scientist, it is actually pretty basic. They are all going social in droves. Will you go too?