Cloud Services – Confusion Reigns Supreme

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cloud servicesSo tell me something I don’t know. Actually, I’ll tell you what most people still don’t know: what the cloud is besides a very hot and likely somewhat over-discussed topic. So if it is over-discussed why am I bringing up cloud services again? Couldn’t resist – check out this recent survey…

A recent survey of over 1000 respondents clearly shows that although widely used, cloud services are for the most part still completely misunderstood. The very recent survey conducted by Wakefield Research and commissioned by Citrix shows that the vast majority of  people really have no clue. Most respondents believe the cloud is related to weather, pillows, drugs and wait for it… toilet paper!

OK, I don’t mean to poke fun but toilet paper? Really? All kidding aside, the survey shows a huge disconnect between perception and reality. Around a third of all who responded see the cloud as a thing of the future and yet 97% are already using cloud services such as online shopping and banking, social media and file sharing. And interestingly enough, most who don’t understand just what the cloud is,
still recognize its benefit to the economy and believe the cloud is a great catalyst for small business growth. And a full 59% believe that the workplace of the future will exist in the cloud in its entirety.

Here’s some other interesting facts that came out of the survey:

  • 29% believe the cloud is an actual cloud or is related to weather (OK, fair enough)
  • 33% admit to faking claims of understanding in the workplace
  • 14% pretend they understand cloud in a job interview
  • 54% claim to never use cloud computing but 97% actually do which means…
  • 43% use cloud services without even knowing it

On the upside, once defined and understood most feel (68%) they recognize the benefits to business, especially Millennials vs. Boomers:

  • 26% of Millennials believe the cloud creates jobs compared to 19% of Boomers
  • 35% believe it helps lower the cost of doing business
  • 32% think it spurs small business growth
  • 35% believe cloud services boosts customer engagement

Of those who claim to never use the cloud, here’s why:

  • 34% are deterred by cost
  • 32% just don’t trust the security
  • 31% cite privacy concerns.

cloud services“This survey clearly shows that the cloud services phenomenon is taking root in our mainstream culture, yet there is still a wide gap between the perceptions and realities of cloud computing,” says Kim DeCarlis, vice president of corporate marketing at Citrix. “While significant market changes like this take time, the transition from the PC era to the cloud era is happening at a remarkable pace. The most important takeaway from this survey is that the cloud is viewed favorably by the majority of Americans, and when people learn more about the cloud they understand it can vastly improve the balance between their work and personal lives.”